SPONSOR · COMMUNITY · EVENTS
Brooklyn Psychedelic Society
Trip Tales, a free bi-monthly event for psychedelic enthusiasts amid the curiously emerging market. Community building and education in the psychedelic space.
Stephanie DiazCommunity Architect
Creative Innovation Rooted in Intersectional Perspective.
12Years Experience
40+Brand Partners
100+Events Produced
Product Marketing/Brand Partnerships/Experiential Retail/Community Building/CannabisProduct Marketing/Brand Partnerships/Experiential Retail/Community Building/Cannabis
Selected Work
STREET ART · COMMUNITY · 300 PEOPLE
Prohibited Plants
Co-produced with Living Artists Gallery and UP Magazine — 100+ artists, 300 people, one night. Transformed a retail space into a cultural destination. The kind of activation that builds a community, not just an audience.
ANNUAL · FREE · 4/20 + EARTH DAY
Earth Daze
A free annual cultivation workshop and 4/20 celebration rooted in the idea that participation creates connection. Local cannabis farmers came in person, customers selected clones and repotted them on-site. A full sensory introduction to a process that's otherwise an enigma. Tactile, intentional, and shareable.
COMEDY SERIES · SOLD OUT · RECURRING
Pipe Up Comedy
A recurring comedy series co-produced with Flyers Cannabis Beverage. Real comedians, sold out shows, product sampling built into every ticket. Zero paid media. The comedians said it themselves: best show in the city.
RETAIL CURATION · CANNABIS HISTORY
Cannabis Curiosities
A curated in-store archive of cannabis and counterculture history — built from years of collecting before it ever had a name. A way into a complicated product category through culture, not just commerce. Customers came in for flower and left having learned something.
WELLNESS · RITUAL · RECURRING
Higher Practice
Cannabis was the entry point for reoccurring wellness programming designed around the whole person, not just the product. Repositioned a retail space as a destination for intentional living.
LIVE MUSIC · COMMUNITY · RECURRING
Smoke the Mic
A recurring live music platform built to expand community reach through artist collaboration. Every performer brought their people. Access to new audiences, earned through genuine support of the art.
P&W ice cream tasting
pumpkin bong carving
Ladies Lunch with Higher Dining
On the
Record
Media features, press coverage, and industry recognition.
Book Feature
Green Scenes
A Travel Guide to American Cannabis by Lauren Yoshiko. One of only 120 destinations selected across 15 states — chosen from the full spectrum of cannabis culture, not just retail.
Cannabis Guide
Leafly
The only retail space featured in Leafly's guide to NYC.
Magazine
Time Out NYC
Named one of the top 4/20 destinations in New York City.
Local Press
Greenpointers
Brooklyn's neighborhood voice covering local cannabis culture and community.
Local Press
Greenpointers
Brooklyn's neighborhood voice covering local cannabis culture and community.
Cannabis Guide
Leafly
The only retail space featured in Leafly's guide to NYC.
Magazine
Time Out NYC
Named one of the top 4/20 destinations in New York City.
Video Feature
Business Insider
An inside look at building Hemp Lab NYC — from concept to community anchor. Brought on to explain what hemp and CBD actually are to a mainstream audience — using our in-house products as the vessel for that education. Industry knowledge and brand in the same frame.
Business Insider feature on Hemp Lab NYC's community-driven approach to cannabis education and retail
Friends in High Places
40+ brand partners. Custom packaging, co-branded events, in-house creative.
IN-STORE · ACTIVATIONS · SPONSOR
Studio TBD
In-store activations, patio DJ nights, event sponsorships, and consistent shelf placement. A high-performing retail partner that showed up for the brand and the community.
CO-BRANDED · PRODUCT COLLAB
X Pizza Pre Rolls
Developed a co-branded pre-roll program for Tribeca's X Pizza — custom packaging, product photography, and in-store placement. Organic reach into a new audience without a paid media budget.
CO-BRANDED · EVENTS · SPONSOR
Flyers Cannabis Beverage
Co-produced a recurring, sponsor-backed comedy series with product sampling integrated into every ticket. Full event production and lifestyle content, all in-house.
EVENTS · IN-STORE · SPONSOR
Cultivate Sass
Co-produced experiential events, in-store placements, and activations that gave customers a reason to engage beyond the shelf. Consulted on creative direction to bring the world of the product to life — turning a retail partnership into a full brand experience.
ACTIVATIONS · IN-STORE · ORGANICALLY PRODUCED
P&W Vegan Ice Cream
Recurring in-store activations, pop-ups, and shelf placement with a Brooklyn-based, queer-owned brand. The kind of local partnership that made the space feel like a neighborhood.
Juneteenth Jamboree with Malaika Collective
Co-produced a large-scale community celebration with Malaika Collective. Free, intentional, and packed. The right partnership and a community-first approach fills a room every time.
Alchemy in
Practice
The art of turning an idea into something real.
Elixir Lab Kit
Inspired by 1950s chemistry sets, the Elixir Lab Kit was a choose-your-own-adventure topical making experience. Raw herbals (calendula, arnica, essential oils, amber bottles, a little beaker, and instructions.
You left knowing exactly what was in your massage oil because you made it yourself. Botanical education disguised as a product.
Garden Stake
Earth Daze
A custom plant stake with care instructions, event branding, and a QR code — designed and produced in-house. A giveaway that doubled as a co-branded feature for every Earth Daze sponsor. Went home with every clone and kept the event alive past the day itself.
Process: Design → Production → Integration
Prohibited Plants
A 3D printed stamp designed and printed in-house to brand gift bags. Prohibited Plants was a night for artists — the packaging needed to reflect that. A handmade mark on every bag, filled with joints, edibles, pins, and matchbooks from event sponsors. The container was part of the gift.
Process: Concept → Prototyping → Manufacturing
in house stamp
The Archives
Eight years of community gatherings, cultural celebrations, and sold-out nights.
I learned cannabis from the ground up.
I'm a botanist, an artist, and a cannabis operator with 12 years of experience. Growing up in the Bronx, the natural world felt far away. Cannabis introduced us. The same obsession I brought to understanding plants I've brought to every product, brand, and space I've built. I make music. I paint. I build stores. Understanding a plant, making a piece of art, and building a brand all require the same thing — genuine obsession with the subject, and knowing who it's for.
Drugs by Stephanie Diaz (2024) for Prohibited Plants
PIPE CRAFT
Hemp Lab x Pottery for the People
A sold out series where you learn to make your own smoking vessel
Stephanie Diaz / Portfolio 2026
Designed with care in the Bronx